Sunday, February 22, 2009

Facebook and Beyond

On Day 3 of the National Sustainability Conference, I will be involved in the youth declaration as well as giving a short 10 minute presentation on environmental "cyber-advocacy" in Singapore. I've included the synopsis and slides here for those of you who will not be there on the day. Enjoy! Comments are most welcome. I do not profess to be entirely comprehensive. It's more a sharing of my own experience. I'm hardly an expert on the subject and there are definitely better ways to do this. Feel free to share your own experiences!

The popularization of the Internet has changed the face and form of environmental outreach and activism in Singapore. The compression of time and space has led to fast dissemination of information and the rapid rallying of grassroot support became increasingly effortless. In the last 5 years, with the rise of popular social networking tools such as Facebook, Twitter, Youtube, Flickr, etc., it has further changed the dimension of environmental activism. Social media tools such as blogs and wikis allow for user-generated content which allow greater dissemination of information, reaching out to people who may otherwise not have the opportunity to do so. The current challenge is now to come up with more creative ways of using the social media platform, to maximize its network and potential. Just as traditional media practitioners have tried to come up with the latest attention grabbing ad campaign, social media practitioners are constantly thinking of ways to creatively and effectively reach out to a greater network, to gather support, fund raise, encourage action or simply to spread the word. This presentation hopes to highlight some of the environmental social media projects that have been done in Singapore and some of the lessons learnt through the process.


November Tan is a research scholar in the NUS Department of Geography as well as an active nature volunteer with various volunteer groups. She is the author of the Midnight Monkey Monitor blog ( which was listed as Blogger’s Blog of Note in 2007. A self-confessed social media addict, she spends her off days testing new social media platforms and cooking up new projects. She currently coordinates workshops for nature volunteers under the initiative known as The Leafmonkey Workshop.


ria said...

Wow, thanks for featuring wildsingapore in your presentation. I've not actually seen the evolution of the resource until you put it together!

Monkey said...

heh thanks for not hitting me on the head for doing this without telling you! *grin* but wonder if you caught on when i ask you for the screenshot of the old webbie ;) this is good to keep record for posterity sake!