NEA reaching out to new migrants

Spotted at 2 consecutive bus stops along boon lay way - the indian one at lakeside mrt and the chinese version one bus stop later. It's very interesting and creative for NEA to adopt targeted marketing outreach at our new migrant populations, using cultural design styles which they may be familiar with. It may also be the population in this residential area which sees large number of new transient migrants. Before you think it's discrimination, we must acknowledge that it is important to educate those who may not be familiar with our many 'fine' laws. These are purely information posters from what I can see. Anyone know which language is the indian one in? Hindi? Tamil? Urdu? Bengali?

Just as we need to understand more about natural systems when we design our developmental infrastructure, we also need to take into account cultural systems when we design our outreach efforts. Props to NEA for their creative effort!

On hindsight: @struthious on twitter commented that the ads are targeted at "foreign workers" and not "new migrants". I think that the issue here is their "newness" so let's not dispute whether the ads are for transient workers or new citizens. And we definitely cannot stereotype the demographics of what constitute "new migrants" - whether citizens, permanent residents or transients. Cultural habits, and baggage(!), may also transcend education background. For all its worth, I'm sure it'll serve its purpose for all new to Singapore. And perhaps some Singaporeans too!