Read more to find out more about this photo circulating facebook.
This is a really creative campaign in Germany created by Ogilvy & Mather(?) for Oro Verde to raise funds for the forest. As I often said, creativity is only limited by our imagination (and the outdoor advertising law in Singapore lol). And the worry that somebody will run off with the donation box? hah!
Ok, but my cynicism aside, let's all be inspired by this little tidbit for the day. This really struck home because my cousin is fundraising for a carnival for down syndrome teenagers to empower them in experiencing running stalls. Hopefully this will help inspire his team to find more creative ways for fundraising.
Speaking of inspirations, I've been invited to speak at Dunman High to students about the relevance of research in our everyday life and purposes beyond lab work and academia. I hope I can be that wee bit of inspiration for some young budding researchers.
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